01 / ServicesJames Riter / Las Vegas
Shopify Theme Development & Store Improvements

Make your Shopify store fit the way you sell.

Custom Shopify theme development for stores that need better product presentation, more useful collection pages, or a focused set of improvements to an existing theme.

Find your starting point
Personal portfolio / Independent developmentWebsites · Photography · Connected systems
Is this what you need?

A practical starting point.

For independent brands and store owners with an existing Shopify shop, products to sell, and specific changes in mind. Based in Las Vegas and working remotely.

A theme can get a store started, then become restrictive as the product range grows. I work within your storefront to improve agreed templates and sections, with attention to product information, mobile layouts, and the way your team manages content.

Example package / Custom estimate

Storefront improvement sprint

$1,500–$4,000 USD planning range

A defined starting scope to help you plan. Your proposal confirms the deliverables, schedule, and price.

Discuss this package

What a scope can include

  • Review of the current theme and a prioritized list of changes
  • An example scope: one product template and one reusable theme section
  • Responsive styling and setup of agreed product information
  • Checks against the agreed products, variants, and supported devices
  • A preview for review, an agreed release, and a handoff summary

Quoted separately

A full theme rebuild, checkout customization, product data entry, paid apps, Shopify subscriptions, photography, and API integrations are separate. Theme condition and third-party app behavior can change the estimate.

Relevant experience

See the work behind the offer.

From the archive
Talentless, archived website preview
Development contribution

Talentless

A fashion storefront with a visual focus on the products and collections.

Shopify / SCSS
About the work

A Shopify storefront development contribution, working with the theme and front-end styling as part of the wider project.

From the archive
Shop Salice Rose, archived website preview
Development contribution

Shop Salice Rose

A merchandise storefront connecting a recognizable brand with its products.

Shopify / Storefront
About the work

Shopify website development as part of the storefront project, contributing to the presentation and theme implementation.

Before we start

Bring what you have.

Bring the store URL, the changes you want, representative products, and details of apps involved. We review theme access and a safe preview process before starting.

Explore related work and resources
Planning the project

A few useful details.

Can you work on our existing theme?

Yes. I review the theme and the requested changes first. Some improvements fit the existing structure; others may need a larger theme project.

Does this include a new store?

This example is for an existing store. A new storefront or full theme build receives a separate estimate based on its design, product setup, and integrations.

Can you help with product images?

Yes. Product photography can be planned as a separate scope. For existing photos, the free image resizer can help prepare smaller copies for the web.

Will changes increase sales?

The goal is a clearer, more usable storefront. Sales depend on traffic, products, offers, and other factors. We can agree on relevant measurements, but I do not promise a sales increase.

Other ways to work together
A project starts with a conversation

Let’s talk about your project.

Send a link, describe what needs to change, and tell me about your timing. We’ll work toward a scope that fits.

Let’s talk about it